Marketing Mix and Market Segmentation Research Paper

Marketing Mix and Market Segmentation - Research Paper Example They will be priced at $3.00 for the 250-gram burger. The company will establish restaurants in different locations where the burgers can be marketed. Customers will also have the opportunity to order the burgers from online platforms, both television and billboards will be used as the main marketing strategies integrated closely with digital marketing. Environmental factors such as social, economic, competitive, regulatory, and technological factors will affect the strategies developed in the marketing of the beef burgers. Evidently, there are ethical issues associated with the sale of beef burgers such as the need for companies to consider self-regulation in food advertisements as well as the promotion of quality and healthy foods. The business will also need to exhibit social responsibility by participating in the campaign against obesity (KoÃ… ¡Ãƒ ºtovà ¡ & Jarossovà ¡, 2014). If the business succeeds in the local market, there are opportunities for expanding into foreign markets after a critical market analysis. After considering the facts in this report, it is recommended that the beef burger business is a viable product that will register increased profitability in the future. The 4Ps represent one of the commonest and regularly used marketing mix approaches. The 4Ps approach was developed in 1960 and has been in use over the years. The 4Ps denote the product, price, promotion, and the place. Product: The beef burgers that will be sold will promote healthy eating and will have a diverse nutritional composition with the brand name H-beef burgers. The burgers will comprise of 100% pure ground beef that will be seasoned using pepper and salt. Other varieties will have cheese, onions, and other types of seasonings. The beef burger will provide energy, protein, carbohydrates, sugar, fat, dietary fiber, and sodium (Mckeown & Werner, 2010). The smallest size of  the burger will be 250 grams, which will represent a single serving.  

Dissent About Nuclear Safety Case Study Example | Topics and Well Written Essays - 500 words

Dissent About Nuclear Safety - Case Study Example In order to have a clear conscience, she should speak her mind. The engineering codes require that safety and welfare of public be placed supreme above all else. The seniority of Brad over Alison pushes her to a weaker standing point. Alison is required to be careful here and be diplomatic in the way she presents her conflicting opinion. She should stick to her ethics and quote the NSPE code if she feels it is correct and necessary to do so. Most importantly, Alison should not be coerced to act in unison with other board members. Given that there has been a strong culture of unanimity, this paves way for the possibility that Alison may feel the need to act and think like the group, which is clearly wrong. This junior staff may find it necessary to abstain from voting if she feels that she should not cast a negative vote all alone. In case subsequent calculations indicate that a single heat exchanger would be adequate, that would not be erroneous for Alison to have cast a negative vote rejecting the other member’s decision. She is not doing so to stop the report from going on to NRC, but to ensure that the committee is doing what is required of them and that it works in the appropriate manner in while making decisions. Therefore, she has an obligation, even though different from the views of other members of the committee. Also, the committee has an obligation too to make sure that the opinions of others are always taken into consideration. Alison may be required to approach this issue from different angles. The first instance is requesting for a delay by stating that public safety is undoubtedly at risk and that the effects of a malfunction will be comparatively extensive. The tribulations and harms to the public will be instant, and the detriment to the public will be within 20 miles. The second instance is that she should