Nike Essay Example | Topics and Well Written Essays - 1250 words

Nike - Essay Example In the next section, industry analysis has been done to analyze the structure of the industry. It has been found that Nike is facing significant direct and indirect competition however, because of the capabilities of the company; it has been able to improve its business operations. The financial analysis shows a strong financial position of the company. In the last section the business level strategy of the company has been discussed and challenges have been highlighted. Finally, recommendations have been given to improve business strategy. Changing technological trends even in the women’s footwear industry such as designs of women’s footwear are based on woman’s biomechanics such as air bags are designed in consideration to right pounds per square inch Nike’s major competitors include Reebok (domination in women’s aerobics). Adidas appeared as a major competitor of Nike in women’s market because it introduced fashion performance business by introducing fashionable athletic wear. In the Yoga market, Nike faced competition with Puma’s brand Olive. New Balance also appeared as a direct competitor of Nike in women’s market. Nike was leading in women’s running market. In apparel sector, Nike’s major competitors were Reebok and Adidas and company’s shares were very low because of fragmented market structure. Because of changing in competitive market, Nike also faced competition from various other small or large brands like Under Armour, Danskin and Lulu Lemon etc. However, Nike has the advantage that an integrated women fitness service is offered by none of the company. As stated in the case study (2006), in the global branded footwear industry, Adidas acquired Reebok and had the second largest market shares of 34 percent. Nike was the leader in branded footwear industry with 38 percent market shares. The other international footwear brands competing in this industry include Puma, Umbro, Mizuno